iPhone 12’s ‘fumble’ ad uses music of Indian-origin composer. Watch | Trending - Hindustan Times
close_game
close_game

iPhone 12’s ‘fumble’ ad uses music of Indian-origin composer. Watch

ByTrisha Sengupta
Mar 26, 2021 05:45 PM IST

The video prompted people to share all sorts of comments.

Apple’s latest advertisement to highlight the durability of iPhone 12 has created a chatter online. Among the things that have captured people’s attention is the music used in the video and it’s made many go ‘wow’.

The image is a screengrab from the video.(YouTube/@Apple)
The image is a screengrab from the video.(YouTube/@Apple)

“iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone,” Apple wrote while sharing the advertisement on their official YouTube channel.

Hindustan Times - your fastest source for breaking news! Read now.

The video opens to show a woman walking on the side of a road while speaking on her iPhone. When she tries to switch her phone to the other side, she fumbles. What follows is the woman trying her best not to let the phone drop on the ground. Her attempts set to the beats playing in the background make the video an interesting watch.

The score is part of an album, released in 1999, by England-born Indian origin composer Nitin Sawhney. He also tweeted about the video. However, first take a look at the video shared by Apple.

Since being shared, the video has gathered nearly 8.5 lakh views.

Take a look at what Sawhney shared:

Sawhney’s tweet has gathered tons of reactions.

“Yes that was an outstanding usage of your track,” wrote a Twitter user. “That’s nicely done! Just wish I’d seen the ad before your tweet for the bonus element of surprise,” shared another. “This is why Apple has always been ahead of the game,” commented a third. “That is quite brilliant,” praised a fourth.

Many asked Sawhney if he was being paid for his music. While replying to one such tweet, he said that he was paid through his publishers:

Listen to the full track by Sawhney here.

What do you think of the advertisement?

Unveiling 'Elections 2024: The Big Picture', a fresh segment in HT's talk show 'The Interview with Kumkum Chadha', where leaders across the political spectrum discuss the upcoming general elections. Watch Now!

Get Latest Updates on Trending News Viral Video, Photos from India and around the world
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 29, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On