Harley-Davidson in talks with Hero for sales tie-up - Hindustan Times
close_game
close_game

Harley-Davidson in talks with Hero for sales tie-up

Mint, Mumbai/New Delhi | ByAmit Panday and Malyaban Ghosh
Sep 26, 2020 01:17 AM IST

Announcing additional restructuring plans to its employees in the US on Thursday, Harley-Davidson Motor Co. said it has approved actions that involve optimising its global dealer network, exiting certain international markets, and discontinuing its sales and manufacturing operations in India.

Harley-Davidson fans may still be able to buy the iconic bikes in India—their American maker is in advanced talks with Hero MotoCorp Ltd for sales, distribution and services in India, three people aware of the matter said.

Harley-Davidson Inc said it would discontinue its sales and manufacturing operations in India.(Reuters File Photo)
Harley-Davidson Inc said it would discontinue its sales and manufacturing operations in India.(Reuters File Photo)

According to these people, who asked not to be named, the deal may also include local assembly and production of select Harley models such as the Street 750 at one of Hero’s manufacturing units. Harley-Davidson, which has been in talks with India’s largest two-wheeler manufacturer for more than a year now, is aware that its plan to completely withdraw from the subcontinent would damage the brand, leading to unacceptability in the market in the future, industry executives said.

Hindustan Times - your fastest source for breaking news! Read now.

Announcing additional restructuring plans to its employees in the US on Thursday, Harley-Davidson Motor Co. said it has approved actions that involve optimising its global dealer network, exiting certain international markets, and discontinuing its sales and manufacturing operations in India.

“The Harley-Davidson dealer network will continue to serve customers through the contract term,” it said. “It does not make much sense for Hero MotoCorp to settle down with a plain distribution and sales arrangement with them as it has its own well-established network across India. The arrangement, if it gets finalized, will include areas where Hero can benefit. It could be knowhow of quality and assembly of big bikes,” said a senior industry executive, requesting anonymity.

Unlock a world of Benefits with HT! From insightful newsletters to real-time news alerts and a personalized news feed – it's all here, just a click away!- Login Now!
Stay informed on Business News along with Gold Rates Today, India News and other related updates on Hindustan Times Website and APPs
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 15, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On