Tata-PepsiCo JV eyes Rs 700-cr turnover by ’15 - Hindustan Times
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Tata-PepsiCo JV eyes Rs 700-cr turnover by ’15

Hindustan Times | By, Mumbai
Feb 09, 2012 08:33 PM IST

Eyeing a turnover of Rs 700 crore in the next five years, NourishCo — a joint venture between Tata Global Beverages and PepsiCo India — on Thursday said it will expand its healthy product portfolio. HT reports.

Eyeing a turnover of Rs 700 crore in the next five years, NourishCo — a joint venture between Tata Global Beverages and PepsiCo India — on Thursday said it will expand its healthy product portfolio.

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The company, which launched nutrient-rich packaged water Tata Water Plus, said a new variant of the product will hit the market in the next 6-7 months. Tata Water Plus is currently priced at Rs 16 per 750 ml pet bottle. Launched initially in Tamil Nadu, the company plans to take it to other markets soon.

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“We expect that by 2016, the JV’s turnover would touch Rs 700 crore,” said RK Krishna Kumar, vice chairman, Tata Global.

“There is a growing trend towards adopting health & wellness (H&W) products,” said Ashok Namboodiri, chief, marketing & sales, NourishCo Beverages. “We are creating a new H&W category in the water space that promises huge potential.”

With the launch of Tata Water Plus, NourishCo has now a portfolio of three products including Tata Gluco Plus and Himalayan Natural Mineral water.

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