Sachin is Coke's 'Happiness Ambassador' - Hindustan Times
close_game
close_game

Sachin is Coke's 'Happiness Ambassador'

PTI | By, New Delhi
Jan 24, 2011 09:03 PM IST

Master Blaster Sachin Tendulkar will now endorse the softdrinks giant Coca Cola after the company today announced signing the master blaster as its 'Happiness Ambassador'.

Master Blaster Sachin Tendulkar will now endorse the softdrinks giant Coca Cola after the company on Sunday announced signing the master blaster as its 'Happiness Ambassador'.

HT Image
HT Image

"We are extremely pleased to have Sachin on board as the Company's 'Happiness Ambassador'. He will help us spread happiness through our actions and various initiatives," Wasim Basir, Director, Integrated Marketing Communication, Coca-Cola India, said in a company statement.

Hindustan Times - your fastest source for breaking news! Read now.

The Cricket legend had until 2008 served as a celebrity icon for the rival softdrink major PepsiCo before the company dropped him as part of a corporate strategy to phase out aging ambassadors, including fellow cricketers Sourav Ganguly, Rahul Dravid and Bollywood actor Shah Rukh Khan.

"I am pleased to become a part of the Coca Cola family... I look forward to a long and significant innings with the Company," the master blaster said of his new innings.

Tendulkar will play his part in the company’s various strategic communication initiatives including its corporate, CSR and brand campaigns, according to the Coca Cola India company statement.

Coca Cola has captured the Indian beverage market with its range of drinks including Coca Cola, Diet Coke, Thums Up, Fanta, Sprite, Maaza, Minute Maid Pulpy Orange and Kinley through a network of more than one million outlets.

The company has emerged as one of the country's most significant international investors; it has invested more than $ 1 billion in its Indian operations and employs about 6,000 people in India.

Explore the art deco structures of Mumbai through a heritage walk with HT! Participate now.

Get more updates from Bollywood, Hollywood, Music and Web Series along with Latest Entertainment News at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 29, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On