Louis Vuitton and NBA announce global partnership; to design case for NBA trophy, clothing range | Fashion Trends - Hindustan Times
close_game
close_game

Louis Vuitton and NBA announce global partnership; to design case for NBA trophy, clothing range

Hindustan Times, Delhi | By
Jan 27, 2020 02:34 PM IST

The bespoke case crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris.

Fashion label Louis Vuitton has struck a partnership with the National Basketball Association (NBA), a major men’s professional league. This multi-year partnership makes the French fashion house the first official Trophy Travel Case provider of the NBA. The partnership marks Louis Vuitton’s first and only partnership with a North American sports league, a statement said. The NBA and Louis Vuitton will also work together to co-author stories regarding the trophies and its travel companion.

Louis Vuitton and NBA announce global partnership; to design case for NBA trophy.(www.louisvuitton.com)
Louis Vuitton and NBA announce global partnership; to design case for NBA trophy.(www.louisvuitton.com)

The bespoke case crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris, is coated with the brand’s iconic emblem monogram canvas and fitted with traditional brass fixtures. Its interior comprises of a midnight blue velvet fabric, contrasting from its brown exterior and includes two small drawers below the trophy stand.

Hindustan Times - your fastest source for breaking news! Read now.

Louis Vuitton, a popular brand amongst several celebrities in India and abroad is also well-known for its range of leather handbags, priced exorbitantly. The fashion label has in the past worked with tennis and soccer teams in the past (including a soccer-ball shaped bag in 1998) and will be producing a clothing range as well inspired by the league.

The agreement comes amid a drive by Vuitton - the world’s biggest luxury label by sales and the main revenue driver at its French parent group - to woo U.S. shoppers as well as young consumers.

 

Like movie stars, singers or models, sports stars can also wield an influence in the world of fashion, as fans look to emulate their look or follow their every step on social media, and brands are increasingly trying to court shoppers this way.

The NBA-linked, limited edition range of clothing will be designed by Virgil Abloh (Founder and CEO of Off-White and Artistic Director of menswear at Louis Vuitton). A one-time DJ, Virgil Abloh is credited with making streetwear fashion like hoodies a popular choice in fashion across groups.

In late 2019, Virgil Abloh became fashion’s ‘renaissance man’ through a tie-up with Musee de Louvre (Louvre Museum). The T-shirts, sweatshirts and hoodies in the collection were adorned with some of Leonardo Da Vinci’s greatest works to mark the 500th anniversary of the Italian artist’s death. The hoodies were seen as a mix of Leonardo male nudes and paintings like ‘Saint Anne’ with the four-arrowed logo of Abloh’s ultra-hip Off-White label.

-- With inputs from Reuters

Follow more stories on Facebook and Twitter

Oscars 2024: From Nominees to Red Carpet Glam! Get Exclusive Coverage on HT. Click Here

Catch your daily dose of Fashion, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    Saumya Sharma enjoys writing, reading and watching short and long-form content across the vast expanse of the world, in all forms - print, web, 70mm and more. A soul traveller by choice, she sometimes finds herself well-blended amongst Mango people, thinking about life as we know it. She has been in the digital content and social media marketing space for the past seven years and counting. She is fond of dogs, haikus, limericks and poetry.

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Tuesday, March 26, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On