From PayTM to Ola: Brands cash in after Rs 500, Rs 1000 notes banned | Latest News India - Hindustan Times
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From PayTM to Ola: Brands cash in after Rs 500, Rs 1000 notes banned

Hindustan Times | By
Nov 09, 2016 11:41 AM IST

A list of Indian brands that promoted their cashless and online schemes to attract customers after Prime Minister Narendra Modi announced that Rs 500 and Rs 1,000 currency notes will be discontinued from today.

While the rest of us were panicking after Prime Minister Narendra Modi’s dramatic announcement that the current Rs 500 and Rs 1000 notes will cease to be legal tender from midnight, some quick-thinking brands sniffed out an opportunity in the mess.

A man holds Rs.500 and Rs.1000 currency notes at Ghazipur chicken market in New Delhi.(Ravi Choudhary/HT PHOTO)
A man holds Rs.500 and Rs.1000 currency notes at Ghazipur chicken market in New Delhi.(Ravi Choudhary/HT PHOTO)

In a stroke of timely marketing, they thought rather innovatively and promoted their cashless and online payment schemes.

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It all started with PayTm’s immediate response to the breaking news. The witty tweet advertising the m-wallet brand started trending within seconds.

FreeCharge, which facilitates online payment of bills, calmed its customers by letting them know that they will always be there for them.

Zomato joined the bandwagon with quick and apt marketing promoting its services of filtering search by online payment.

For those worried about the daily grocery shopping, digital wallet MobiKwik was ‘quick’ to the rescue.

Cab aggregator Ola decided that there was no better time to promote their exclusive feature, Ola Money.

They also sent out push notifications to morning commuters.

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Grofers, turned the situation into an opportunity for buyers to save some money, offering 15% cashback.

(A screenshot of the push notification from Grofers Mobile App. )
(A screenshot of the push notification from Grofers Mobile App. )

But in the panic that ensued last night, Big Bazaar was the first to make use of the opportunity.They decided to keep their stores open till 11:50 pm so people could stock up for their daily needs.

And the popular millennial cafe, Social, told its regulars that they will accept Rs. 500 and Rs. 1000 notes until midnight, much to joy of revellers.

But this one cracked us up the most. Music streaming app Saavn introduced a new playlist, “Paisa-Paisa’ on its trending section in response to the unfolding situation.

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  • ABOUT THE AUTHOR
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    Sahiba Chawdhary was part of Hindustan Times’ nationwide network of correspondents that brings news, analysis and information to its readers.She no longer works with the Hindustan Times.

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