Disha, RBI launch comic 'Raju and the Money Tree' | Latest News India - Hindustan Times
close_game
close_game

Disha, RBI launch comic 'Raju and the Money Tree'

PTI | By, New Delhi
Oct 10, 2007 11:05 PM IST

The comic book was launched by RBI Regional Director, HR Khan, as part of Reserve Bank of India's strategy to promote financial literacy in the country.

Disha Financial Counselling, a trust under the aegis of ICICI Bank, and the Reserve Bank of India (RBI) on Wednesday jointly unveiled the first comic book on the basics of banking 'Raju and the Money Tree'.

HT Image
HT Image


The comic book was launched by RBI Regional Director, HR Khan and was launched as part of RBI's strategy to promote financial literacy in the country. The comic aims to educate the school children on importance of saving for future.

Hindustan Times - your fastest source for breaking news! Read now.


"There is an urgent need to promote financial literacy in the country to increase the penetration of banks in the rural areas and steps like this are definitely a good move in that direction," Khan said.



However, he also emphasised on the need to provide counselling to both employees of the banks and as well as to the consumers to make them aware about the problems related to repayment of loans.



Disha is also planning to bring more comics on basic banking, on currency and another on RBI as monetary authority and is also working on publishing comics on banking services for specific target group, such as women, defence personnel, senior citizens etc.



This initiative is a part of ICICI Bank's corporate social responsibility activity and the comic is available in 13 languages across the country.



Disha financial counselling is a trust promoted by ICICI Bank, which works in the direction of creating awareness about financial products such as credit cards, loans and other services offered by banks.

Unveiling Elections 2024: The Big Picture', a fresh segment in HT's talk show 'The Interview with Kumkum Chadha', where leaders across the political spectrum discuss the upcoming general elections. Watch now!

Get Current Updates on India News, Election 2024, Mukhtar Ansari Death News Live, Bihar Board 10th Result 2024 Live along with Latest News and Top Headlines from India and around the world.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 29, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On