New health drink hits market

Seabuckthorn Indage limited, is set to introduce a whole range of health products ranging from cosmetics to medicines in the Indian market. All the products are to be made from the plant Seabuckthorn. The company has already launched Leh berry its health drink, which comes in six flavours- pineapple, apple, peach, mixed fruits, Seabuckthorn, orange and blackcurrant. All flavours are based on Seabuckthorn, which contains over 100 natural nutrients including essential vitamins, anti-oxidants, amino acids and minerals.

Seabuckthron (Hippophae Rhamnoides) is cultivated in the Himalayan belt. At present Indage is cultivating it through contract farming in Himachal Pradesh. The only other Asian country that is producing Seabuckthorn products besides India is China. And in Europe only Germany is using Seabuckthorn to manufacture wine. The Seabuckthorn market is ever growing with the present global prospects of Rs 5000 crore and the Indage group is already aiming at Rs 1000 crore mark in the next 4-5 years.

The company plans to launch each of the Seabuckthorn products through the Shop-in-shop concept, where retailers would be brought in as marketing partners bringing the consumers, retailers and manufacturers together.

The company plans to launch its health drink - Leh Berry - in Hyderabad and Bangalore after its Delhi launch.