Guest Column: Reset your algorithm by social media entrepreneur Viraj Sheth

They say in today’s times the most dangerous people are not the ones with access to nuclear codes, but the ones who write the code that governs the algorithms of the most popular social media apps. How accurate or sensationalised this statement is, only time will tell. But the one thing we can’t contest is how bothered everyone (well, at least the content creators) get when they see a bit of a dip in their social media engagement. Everyone points fingers at that dreaded nine-letter word—algorithm.