HT Brunch Cover Story: Slay it with a smile with Kusha Kapila and Dolly Singh
How the “South Delhi Aunties” reinvented themselves as independent content creators and became India’s most popular women in comedy.
It’s hard not to fall for the stereotype of South Delhi women portrayed by Kusha Kapila and Dolly Singh. The two former media colleagues who quickly became fast friends are Internet divas today – funny, entertaining and witty, just like the content they create. When working together in full-time jobs, they bumbled their way through making videos, tapping into their observations of the people around them. Soon they had created on-screen characters that immediately had viewers falling about with laughter and, encouraged by the response, quit their office jobs and set off to become individual content creators, posting videos on social media that make their viewers’ days.
“Some of my content is over the top, while other stuff is stereotypical, but it is all in my own skin” —Kusha Kapila
“It took a long time to make the shift [to becoming an independent content creator]. Like most middle-class parents, mine too believe that kuch bhi ho, salary toh aani chahiye” —Dolly Singh
“Fame will leave if you are no longer relevant” —Dolly Singh
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