Missing: A measure of success? - Hindustan Times
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Missing: A measure of success?

BySrishti Behl Arya, Viveck Vaswani
Jul 04, 2021 09:12 AM IST

From “collections in crores” to movies being judged by the buzz on social media: Two film veterans on how they measure success on OTT

“The qualitative view of success over box office numbers is empowering!”

(From left) The White Tiger, Soul and Sherni, have all debuted on OTT platforms
(From left) The White Tiger, Soul and Sherni, have all debuted on OTT platforms
Srishti says that one could hypothesise that the consumption of OTT content is about mood-watching
Srishti says that one could hypothesise that the consumption of OTT content is about mood-watching
VIveck says he’s delighted that he does not have to haggle with distributors, exhibitors, publicity people and cinema owners anymore
VIveck says he’s delighted that he does not have to haggle with distributors, exhibitors, publicity people and cinema owners anymore
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